Inspiration for your campaigns: 10 Smart Scenarios You Can Set Up Right Now
Automation is no longer just for big teams and complex systems. It helps save time and simplify work while improving the experience of visitors and fans. With relatoo CRM+, automation is also available for smaller clubs and organizations — simply, clearly and without the need for complex systems.
Whether it's sports or culture, every event is an opportunity to start a relationship. People perceive not only the action itself, but also what is happening around it. They appreciate a personal approach, timely information, a welcome, reminders or thanks. And that's what smart automation lets you do — communicating at the right time that drives loyalty, repeat traffic, and overall growth.
Basis for effective marketing
Today's marketing is not about one-off campaigns, but about constantly building a relationship with your audience. Today, the fan or visitor experience does not end with the event itself — the overall communication around it is also important. This is why automation plays a key role.
Timely information, a welcome, reminders, thanks or an unexpected surprises can all have a major impact on the perception of your organization. The relatoo CRM+ system allows you to deliver the right message at the right time — no manual labor, no errors, no delays. Thanks to this, you can communicate effectively, strengthen relationships and respond to the behavior of the audience at exactly the right moment. All this is the basis of successful marketing that delivers results.
10 smart scenarios you may not have thought of yet
1. Reward fans for sharing a ticket
The system automatically adds points to the loyalty program when a fan releases a season ticket for someone else.
→ You will increase attendance at events and involve those who would otherwise not come.
2. Remind fans that there is an unused season ticket and offer a release reward
Send a message inviting fans to use the season ticket or release it for sale — and motivate fans with an activity bonus.
→ You will fill the stadium or hall even during less attractive events.
3. Send fans the refreshment offer as soon as they arrive at the event
After passing through a turnstile, send a targeted message with a coupon or refreshment offer.
→ You will promote partner sales and improve the visitor experience.
4. Remind a pending purchase with a personalized message
If a customer does not complete an order, automatically send them a reminder message or an exclusive offer.
→ You will regain lost sales and increase your conversion rate.
5. Revive the interest of those who have not attended an event for a long time
Send an automated prompt with an incentive reward — like a discount code or a personal invitation.
→ You will strengthen the relationship and re-engage passive fans.
6. Ask about the first impressions of new visitors
Automatically send visitors a personalized survey and get valuable feedback after their first visit.
→ You can quickly respond to shortcomings and improve the first impression.
7. Impress with an offer of a popular event type
Focus on visitors according to their preferences and offer them events that match their interests.
→ You will encourage repeat visits and interest in other events.
8. Keep visitors interested even after the event
Send an invitation to the next event to those who attended last time — you will build on their positive experience.
→ Encourage regular visits and strengthen loyalty.
9. Reward those who attend regularly
Follow fans who have visited multiple events in a row and automatically send them a reward — like loyalty points or a small gift. Be sure to inform them of these benefits in advance — as a thank you for their loyalty.
→ You will strengthen the relationship with the most loyal visitors and motivate them to attend again.
10. Offer something extra after buying a ticket
After they pay for a ticket, send fans personalized offer — like a discount from a partner or a recommendation from a fan shop.
→ You will generate additional income and space to work with partners.
Start automating smartly
Our system is designed not to limit you, but rather to develop your approach to communication. Whether you are a small club or a large organization, automation will open the door to more effective campaigns, more loyalty, and better results.
Are you interested in any of the campaigns and want to set it up, but don't know where to start? Contact us — we will be happy to advise you.
And if you are not using relatoo yet, order a demo and find out what our CRM system can bring to you.