Automatic reward for completing a survey? With relatoo yes.

Are you interested in how to automate the sending of, for example, a voucher code for a purchase in a fanshop as a thank you to fans for filling out a survey? And how to remind them at the same time that they haven't filled it out yet? In this article, we'll dive a little deeper into the strategy of systematically gathering feedback from fans using the relatoo CRM+ system.

It is crucial for sports clubs to build strong relationships with their fans. Obtaining and considering their feedback is essential to understanding their needs and preferences, improving services and products and overall strengthening fan loyalty to the club brand and the values ​​it represents.

Imagine you are a marketer at a sports club who would like to know the fans' feedback on a major change in the club's visual identity with a new logo or new colors. This means creating and testing an online survey, sending it out to active fans, and hoping that as many respondents as possible fill it out. Some will respond, some won't, and maybe there will be more those who don't like the new visual simply because it's easier to complain than to praise something. The result of the survey will then be inaccurate and therefore irrelevant. What is the solution?

With the relatoo system, you have the possibility to set up this action so that after receiving a response from a respondent, it automatically sends, for example, a voucher to a fan shop as a thank you. In addition, it will wait for a predetermined period of time, perhaps 5 days, and will politely remind all fans who have not used their opportunity to complete the survey by the deadline that they will lose their reward. And after additional completion, the reward will be sent.

You will get many more relevant answers, which you can also use in subsequent marketing communications. For better clarity, the following is a list of steps that need to be implemented in the relatoo system:

Step 1: Define the objectives of the survey and create the survey directly in the relatoo system

The first step is to define the goal of the campaign, i.e. what you need to achieve with the survey. Do you want to find out how satisfied the fans were with the match? Or get feedback on merchandising? Or find out more about preferences for regular updates on club matters? A clearly defined objective will help you formulate relevant questions and structure the survey in such a way as to obtain the required information.

Tips for creating a survey:

• Make the survey short and clear, people are more willing to fill in shorter surveys. 5, maximum 10 key questions are recommended.
• Use different types of questions: Combine open-ended, multiple-choice, and scaled questions.
• Define an attractive reward for sending answers and check if it is really attractive.

Step 2: Define a fan database segment for relevant outreach

Another important step is the segmentation of the fan database. This allows you to send the survey to a relevant group of fans who are most likely to respond and provide useful feedback. If a ticketing system is connected, the segmentation parameter can be, for example, the history of ticket or season ticket purchases or purchases at your fanshop.

Database segmentation tips:

• Make creative use of the available parameters for segmentation.
• Consider the history of fan activity in the system when segmenting.
• Track their online activities in real time. Don't rely on old e-mail lists, get fresh data continuously. Your database will be up to date at all times.

Step 3: Build an automated campaign scenario

In the relatoo system, use an intuitive graphical interface to create an automatic scenario of the entire marketing action, where the following inputs will be defined:

• trigger,
• selection of the recipient segment,
• a decision condition whether the respondent answered or not,
• automatic sending of thanks and rewards if replied,
• waiting the required number of days,
• automatic sending of reminders to fill in if there was no reply,
• automatic thank you for completing the prompt.

Personalize your messages and address fans by name. Emphasize that their feedback is important to you.

Evaluated by artificial intelligence

Thanks to detailed reports with campaign statistics and the survey itself, you can, for example, optimize services, product offerings in the fanshop and overall enhance fan satisfaction. In the relatoo system, we have implemented an artificial intelligence (AI) tool that will help you both in setting up the conditions for segmenting the visitor database and in evaluating open responses, which can be very complicated when there is a large number of respondents and when trying to manually recalculate.

Automation. This is exactly why the relatoo system was created

Automatically sending a reward for completing the survey was just an example. Don't be afraid to come up with creative campaigns that will save you time and money and bring you relevant results thanks to precise targeting. If you are interested in details about the relatoo CRM+ system, please fill out this short form and we will get back to you. Our team is at your disposal.