Turn Your Fans into Fanatics: Basic pillars of building a relationship with fans

In the field of sport and culture, fans and visitors are the basis of success. When you can build a strong emotional connection with your fans, profit and growth come naturally. This article presents the basic pillars that will help you turn fans or visitors into supporters who will support your club or organization in any situation. With the right approach, like relatoo CRM+, clubs can build loyalty that lasts.

1. Open communication and feedback strategy

The key to keeping fans interested is regular, balanced and personalized communication. The relatoo system offers a number of options to get in touch with them:

• Newsletters: Use regular newsletters to update your fans on upcoming events, special offers or news. With customized content, they are assured that they are an important part of the club.
• Surveys: Surveys allow you to collect valuable feedback, in order to better identify the wishes and opinions of fans. In this way, you can constantly improve the offers and services and adapt them to the specific needs of the community.
• Loyalty program: The relatoo CRM+ system allows you to create personalized offers and benefits that increase the engagement of visitors and fans. Thanks to the loyalty program, they can receive various benefits for their activities, such as forwarding a season ticket to a friend for a match or going through the turnstile. This may include ticket discounts, special invitations to events, priority booking or unique merchandise. The club has the opportunity to decide for itself what benefits it will offer to best suit the interests and needs of its community. Real appreciation and active support of fans contributes to their long-term loyalty and motivates them to visit events repeatedly.
• Membership programs and long-term loyalty: Membership programs deepen relationships with fans, who eventually become active club ambassadors. The relatoo system provides the club with communication management for the purpose of fan membership, such as sending an automatic message when membership ends or offering exclusive benefits. This reinforces the feeling of uniqueness and belonging to the club. The fans then feel like a real part of the team. Among other things, membership builds long-term trust that supports the club's continued growth.

2. Create a Love Brand

A Love Brand is an attractive and popular brand that attracts fans with its authenticity and shared values. Relatoo CRM+ helps you create a brand that fans not only know, but truly love and are proud of. This can be achieved by having a shared story that resonates with them – the emotional bond you build creates trust that will last through tough times.

The loyalty of fans can be strengthened primarily by the experiences they take away from each event, or by the quality of service offered by the organizer. The key is the organizer's trustworthy and balanced communication with the fan base and subsequent feedback. It is the relatoo CRM+ system that helps clubs and organizations communicate effectively and simply with fans, which contributes to their overall satisfaction. You can inform the community in time about the latest news, times of main events or the accompanying program in the fanzone, changes or news, thus allowing better and timely planning of the visit to the event.

Turn Your Fans into Fanatics with relatoo

The relatoo CRM+ system is designed so that sports clubs and cultural organizations can develop their relationships with fans more effectively. Systematically building loyalty and engagement helps turn regular visitors into supporters who will support the club or organization in every situation. Our system offers tools that support communication, feedback and a personalized approach, which are key elements for achieving success in sports and culture. 

Don't let outdated methods hold you back – book a demo and find out how to build relationships with fans and visitors more effectively.