What can relatoo CRM+ help you with?

Tetiana Palahina
Feb 28th, 2025

Nowadays, it is no longer enough just to sell tickets or organize events. The key to success is long-term work with visitors, fans and business partners. And this is where the relatoo CRM+ system comes in — a tool that helps you efficiently manage communications, track business activities and automate marketing campaigns.

Check out the main ways relatoo CRM+ helps organizations grow and streamline their day-to-day work:

1. Targeted communication with visitors and partners

Reach the right people at the right time. With relatoo you can:

Use ticketing data for personalized campaigns
Segment visitors according to their shopping behavior, event attendance or survey responses
Set automatic scenarios for e-mails, SMS or push notifications
Create and edit newsletter templates directly in the system
Utilize automatic triggers to reach visitors quickly and efficiently

2. Loyalty system linked to ticketing

Reward your fans and visitors for their activity. Relatoo CRM+ allows you to:

Allocate points for ticket purchases and other activities
Offer exclusive benefits and discounts for loyal visitors
Get a complete overview of customer accounts including memberships 
Automatically motivate fans to participate more often — for example, with an attendance bonus or special offers for the most active members

3. Automated feedback acquisition

Do you want to know what visitors think about your events? With relatoo you can:

Send automated surveys after events
Set up scenarios with survey reminders for higher response return
Collect and analyze feedback with AI to further improve and personalize offers

4. Tracking the business activities of a club or organization

Keep an eye on your partners and business opportunities:

Manage contracts and business meetings directly in the system
Track cooperation history and important milestones
Always keep up-to-date data in one place

Linking ENIGOO and relatoo: Maximize data usage for effective communication

Thanks to the connection of ENIGOO ticketing and the relatoo CRM+ system, you get a complete overview of visitors and their behavior, allowing you to work more effectively with marketing, loyalty programs and targeted communication.
Trigger-based automation lets you reach the right people at the right moment — whether it's a new customer, a loyal member, or a visitor to your event.

ENIGOO generates key data about visitors – from ticket and season ticket purchases, to memberships and turnstile passes. With triggers in relatoo CRM+, you can instantly use this data to automate communications and effectively manage customer relationships:

Orders — Reach customers who purchased a ticket with an additional offer (e.g. VIP upgrade or special merch).
Purchases, cancellations, dropout — segment visitors according to shopping behavior and respond with targeted campaigns.
Membership — automatic reminder of the impending end of membership with an easy renewal offer and welcome e-mails for new members with an overview of all benefits.
Turnstile passes — personalized fan greetings, refreshment offers or special event reminders.
Season ticket management — loyalty programs linked to visitor activities, allocation of attendance points or rewards for season ticket holders.

One app, one database, your data

Forget complex systems and lengthy searches for information. Relatoo CRM+ connects all key processes into one system — from ticketing and e-shop to loyalty programs and business activities.
Thanks to the integration with ENIGOO, you have unified data to help you better understand visitor behaviour and manage your marketing campaigns more effectively.

Do you want to know how relatoo can help you? Order a demo to find out more!