New features

Communicate with VIP partners as your visitors

Martin Prorok
Apr 22nd, 2024

Relatoo CRM+ connects the database of contact persons and event visitors, opening up new communication possibilities for sports clubs

The novelty in the relatoo CRM system will please all sports clubs that use the platform to effectively manage contacts and communicate with fans. Connecting databases of partner contact persons and event visitors opens the door to thoughtful marketing campaigns and strengthens building relationships with key partners. 

 

Main benefits of database interconnection:

  • Comprehensive overview of all contacts
  • Targeted marketing campaigns
  • More effective monitoring of the results of activities
  • Strengthening relationships with fans and partners
  • Improving marketing and sponsorship strategies

 

Examples of using linked databases:

Identification of VIP persons:

·       Example 1: After linking databases, the head of a football club receives information on his/her mobile phone that the president of a sponsoring company has come to an important match against a rival. The head of the football club knows the president's seat in the stadium and can immediately meet him/her in person in the appropriate VIP zone.

·       Example 2: By linking databases, a hockey club finds out that a famous actor who is a fan of the club is attending the next match. The club can invite him to the pre-game warm-up, arrange a meeting with the coach and gift him a jersey with his name.

Recommendations for thematic events:

·       Example 1: After linking databases, a basketball club discovers that there are many students among the fans. They may be recommended a discount on student tickets and a basketball-themed quiz with various prizes may be arranged for them during the game.

·       Example 2: By linking databases, a volleyball club finds out that there is a health food company among the partners. The club can cooperate with the company, offer healthy snacks during matches and organize a workshop for partners on healthy eating for athletes.

Connecting contact databases in relatoo is a powerful tool that can help sports clubs streamline marketing communication, strengthen relationships with fans and partners, and achieve better marketing and sponsorship results.