Advanced survey evaluation using AI in relatoo CRM+
Almost every company today uses surveys to collect feedback and gather important information from their customers. For sports clubs and cultural organisations, however, surveys are essential. They enable them to collect valuable feedback from members, visitors and event participants. They provide direct insight into opinions and preferences, which is key to improving service, event organisation and overall customer satisfaction. They help to identify strengths and areas for improvement and allow you to better respond to the needs and expectations of members, visitors or fans. With this information, you can better plan future activities, improve efficiency and provide a higher level of service.
Limitations of traditional CRM systems and Excel in survey analysis
Most CRM systems and Excel survey analyses can only process answers to yes/no questions or from pre-provided options. However, the analysis of open-ended responses is significantly more challenging and often impossible for these systems. If it is necessary to analyse open-ended responses, each individual response must be read manually and then a summary made. This process is very time-consuming and impractical, especially when surveys are sent to hundreds or thousands of respondents. This not only takes up a huge amount of time, but also increases the risk of human error and overlooking important information.
The innovative approach of the relatoo CRM+ system
The relatoo system brings efficient automation of survey processing through advanced AI features. The artificial intelligence in our system not only significantly reduces the time required for analysis and minimizes the risk of human error, but also allows for easy processing of open-ended responses:
-
Identifies key themes
It automatically recognises the most common themes and patterns in replies, whether they are praise or complaints. -
Automatically compiles a summary
It produces a concise and accurate summary of the main points, which significantly saves time and increases accuracy. -
Suggests recommendations
Based on a detailed analysis, it will provide specific recommendations for improvement, helping to arrive at the best solution and respond effectively to feedback.
Our relatoo CRM+ system represents a significant step forward in the evaluation of surveys for sports clubs and cultural organisations. Using AI, you can get deeper insights, faster processing and more accurate results. We are pleased to offer you state-of-the-art features that strengthen your organisation.