How our customers automate their marketing campaigns with relatoo CRM+

Tetiana Palahina
Feb 4th, 2025

Imagine every fan or visitor getting exactly the message they need – at the right time and without any of your work. With automated campaigns in relatoo CRM+, sports clubs, cultural institutions and other organizers not only save time, but also strengthen relationships and increase engagement with their audiences.

What does it look like in practice? Take a look at three specific examples of how our customers are using marketing campaign automation: 

1. Birthday wishes: Automatic delight for your visitors

Every birthday is an opportunity to show the fans you're thinking of them. Thanks to relatoo CRM+ you can set up automatic birthday wishes that are delivered on the exact day you need them. The system itself checks conditions such as GDPR consent and automatically sends a personalized e-mail wishes at a time you set, even a day or two in advance. Even such a simple step helps to strengthen the loyalty of your audience and create a positive relationship with them.

2. Welcoming to the event: A personal experience for every visitor

Our system allows you to prepare personalized greetings directly at the event venue. As soon as the visitor passes through the turnstile, the system immediately sends an SMS, push notification or welcome e-mail. This not only enhances the quality of the visitor experience, but also provides a great communication channel for on-site merch or special offer alerts.

3. Survey + reminder + thank you: Get important information from your audience

Surveys are one of the key features of our CRM+ that allow you to collect feedback easily and efficiently. After the event, automatically send out a feedback request to visitors. If a response from them does not arrive within a pre-set time, the system will automatically send a reminder. Once they complete the survey, they will receive a thank you e-mail or even a discount code to purchase your merch. This process not only helps increase the return rate of responses, but also gives you additional data for future use. 

Use the power of automation with relatoo CRM+

Automating marketing campaigns has never been easier. Experience how relatoo CRM+ can help your organization – whether you are a sports club or a cultural institution.

Order a free DEMO and see how easily you can streamline communication with your audience.