Personalized surveys: The key to understanding your target audience

Surveys are one of the best tools to get feedback, understand customer needs and preferences, and tailor your offer or service to them. Customer feedback gives you valuable information about the needs of your target group and is therefore the best tool for optimizing your services. In this section, we will present the most important advantages of surveys in connection with the relatoo CRM+ system.

1. Getting feedback

What do your fans prefer? What problems do they face and what solutions do they want? Surveys allow clubs or organizations to obtain direct and structured opinions. This feedback is essential for improving and planning services, - e.g. you can find out how fans are satisfied with the organization of events, the availability of products, or how popular specific activities are.

2. Segmentation and targeted communication

Thanks to surveys, it is possible to segment fans in relatoo according to their answers. You can divide them into active and passive and target the passive further, or divide them according to their answers to specific questions. The aim of segmentation based on completed answers is to direct campaigns and communication more precisely, thereby increasing the effectiveness of marketing.

3. Process automation and rewards

Processes associated with surveys are also important and can be automated directly in relatoo CRM+. For example:

• If someone fills out the survey, they can automatically receive a "reward" – a discount code or access to exclusive content, etc.
• If someone does not complete the survey, the system can send a reminder with an incentive to complete it.

4. Using AI to analyze open-ended responses

If a club has a lot of fans, the question arises, how to analyze all the answers properly? With a larger number of answers, open questions are difficult to process and their analysis takes a lot of time. Artificial intelligence, integrated into relatoo, enables automated analysis of responses and the creation of clear summaries, identifying key issues or revealing trends.

5. Improving the relationship with the community

Surveys promote a sense of involvement and belonging When fans or visitors can share their opinions, they feel they are being heard and this strengthens the relationship with the organization.

6. Increase in revenue

Well-thought-out and personalized campaigns based on survey data lead to higher customer engagement and loyalty. This is the key to more traffic, sales or any other business goal.

And how to build such a survey in the relatoo system?

The relatoo CRM+ system is ideal for this purpose because the user does not have to use external tools or search for fans to target in a complicated way.  Everything is easily accessible in one place, fully personalized and directly connected. How you set up your survey is up to you - you can enter open-ended answers, a choice of options, a rating and a date. If you want to limit the survey, we offer the option to specify an expiration date or to complete the survey only once.

Save time and energy with relatoo while ensuring maximum communication efficiency!